Caldiatech

What Are Core Web Vitals?

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As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings.  Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results.  However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.

One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.”  These are three metrics that measure important factors for a website such as interactivity, loading time,  and visual stability.  By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.

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Can Video Be A Part of Your Advertising Strategy?

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While most business owners understand the need for online advertising in today’s competitive market, many are understandably worried about the idea of creating video content for their advertising campaigns.  After all, most of us are not directors or producers!  However, with just a bit of planning and the use of the right tools, video content can be much easier to create than you think, and using it can give a healthy boost to almost any type of business. 

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How to Make Social Media Work For You

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Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively?  It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money.  In a worst-case scenario, poor social media use can actually harm your business!  Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company. 

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How To Create A Strong SEO Strategy for 2023

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The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year.  With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy.  Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.

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How Woking From Home Has Changed Since COVID-19

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COVID-19 changed many things about our world, but one of the biggest was the way we work.  According to a recent study by Stanford University, 42 percent of workers now primarily work from home, and in many cases these work-from-home scenarios are producing better turnaround times and more productivity for companies.  The primary motivating factor in these numbers is the type of communication software used by the employer.

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Why Use WordPress for Your Website?

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According to Google’s John Mueller, WordPress is “not significantly better” for creating websites that rank highly in Google searches.  If this is the case, why use WordPress for your website at all?  Mueller offers the answer:  WordPress saves a significant amount of time and effort involved in writing code or a CMS for a website, thereby allowing the user to spend more time creating rich, responsive content.

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A Simple Guide To How AI Enhances Your Website’s Performance

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AI, or artificial intelligence, is a term used for several types of interactions that rely solely on machines to digest and produce interactions with human beings.  The minutiae of AI can be complicated, but it is still important to understand the basics in order to comprehend the impact that these interactions have on your SEO strategy.  Almost everyone is now affected in some way by artificial intelligence, especially business owners who want to compete in the online marketplace.

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Google To Restore Missing Company Reviews

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Google has announced that it is taking steps to repair a bug that has been causing business reviews to go missing from Google Business Profiles, according to a recent report.

Users were very concerned when numerous reviews began disappearing, particularly retail and restaurant pages that rely heavily on good reviews to drive business.  However, service businesses such as law firms and dentists’ or doctors’ offices are increasingly likely to rely on, at least in part, online reviews to attract new clients, so the disappearance of these reviews has the potential to affect a very wide swatch of the business landscape.

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Getting Your Business Ready For the Holidays

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The holidays are fast approaching, and what better way could you celebrate than by bringing your business’s website up to speed?  Website design and maintenance may be the best investment you make this year in growing and expanding your business; in fact, it is not an exaggeration to say that it is very difficult to maintain a business these days without a strong web presence, no matter what type of business you operate.

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Is a Unified CTV Measurement Tool A Good Idea?

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One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

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