Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19. Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery. However, in-person shopping is not completely back to pre-2020 levels, and may never be. Here are some statistics about online shopping in this new age and what it means for vendors of all types:
Marketing
Three Things That Boost Your Website Traffic
There are many things you can do to boost traffic and visitors to your website. However, each of these strategies represents an outlay of time and effort. The most effective strategies combine the smallest amount of effort for the largest return on your marketing investment. How do you know which strategies are most effective and … Read More
DesignRush SEO and Social Media Marketing
Caldiatech™ has been recognized among the top Boise Website Design Companies in 2021 by DesignRush Marketplace. Caldiatech™ offers more than 50 years of combined experience in the area of IT solutions. Since the late 1990s, our company has been taking on the challenge of finding affordable results for our clients, including custom software creating, robust … Read More
The Time to Plan for Holidays Sales Is – Now!
Holiday sales are the number-one boost for most retail companies, but with the pandemic, the 2020 holiday season was uncertain and the 2021 season promises to be even more so. While more people are shopping online, fewer people have the money to spend on lavish holiday gifts. The upshot is that the market is tightening, … Read More
Discover How Changes in Online Searches Could Affect Your Business
Every day, there are more than 3.5 billion Google searches performed. That’s our new normal.
Recently, though, the way consumers perform their online searches has evolved – both at the human and search engine levels. How your business ranks in a Google search return has a huge impact on whether consumers utilize your services.
For Boys to Men, It’s a New Look for the New Year
As you’ve probably noticed, we recently rolled out a new website design for the Boys to Men Mentoring Network. The BTM Redesign Overview; You Spoke, We Listened We based the content and design of the BTM site on suggestions from users who regularly log onto our site. Heavy on engaging videos and photos from BTM … Read More
Find Out How Your Business Can Benefit From New Google Post Offerings
In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.
What is Google Posts?
Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.
Should You Have More Than One Domain Name?
The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.
Learn How to Leverage Instagram’s Stories to Boost Your Business
Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.
In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.
Your Find Out How Bots May Be Harming Site
Let’s say you’re looking over the analytics for your business website, and while traffic to the site looks really good and strong, you notice that converting the visitors into sales isn’t happening. What’s going on?
It may surprise you to learn that the majority of your visitors may not be human at all. We’ll talk about it in this issue.