As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.
We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.
In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.
With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.
Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.
Drawing customers to your business site is one thing. Getting them to check out with a completed purchase order is the overall goal. That’s why choosing the right shopping cart is so important. From providing online transaction management and saving customer information for repeat business, shopping carts play a crucial role in making your customers’ … Read More
In today’s world of marketing, email marketing is an essential component to just about any campaign. With that in mind, we’ll share in this article a few common mistakes that can quickly destroy any chance of getting the recipient to check out a business. Don’t overhype your subject line It’s fine to use the subject … Read More
For small businesses in just about any industry, the overriding goals are essentially the same: profitability, customer satisfaction and growth. One of the essentials required in meeting those goals is to have an effective online presence. While it can be easy to overlook, a business’s domain name can make all the difference in the world. … Read More
Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.
With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.
We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.
Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.
We’ve written several blogs lately about the advantages of cloud computing for businesses. In this entry, we’ll offer a bit of advice on how to select the right cloud service partner for you and your business.
A recent survey tells us that about 72% of organizations in the U.S. have at least one of their applications hosted in the cloud. Other key findings from the survey indicate:
