SEO Internet Marketing

Writing Content That Works For Clients

by

http://moz.com/blog/write-authoritative-reports

 

Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients also apply in writing blog posts, web page content and other items that are intended to be used for public consumption.

Here are some simple rules to make your writing better:

Read More

What Does Your Audience Want?

by

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday

Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for and create content that meets those needs.

Read More

What Is Sponsored Content and Do I Need It?

by

http://moz.com/blog/everything-you-need-to-know-about-sponsored-content

Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few years, expect traditional content delivery models to slowly move aside for newcomers such as sponsored content.

Read More

Using Facebook To Target Your Content Promotion

by

Getting content to “go viral” is not a simple process, no matter what advertising might lead you to believe. You do not just write content and sit back waiting for it to magically bring you great results. Often, you must push that content out to the public in order to ensure that people actually get to see it.

In this regard, Facebook advertising may be a great way to get your content out to viewers. One of the advantages of working with Facebook as opposed to other forms of advertising is that you can use this social media platform to fine-tune the details of your target audience. This allows you much greater flexibility in using your advertising budget to reach the people you really want to reach.

Read More

Focusing Away from SEO?

by

SEO is definitely important, but the habit of focusing all of our attention on SEO topics may cause us to lose sight of the goal, which is to get and retain customers. In fact, sometimes it is best to focus away from SEO per se and instead focus on the overall idea of marketing, including both online and offline strategies in the “big picture.”

By Shifting the Focus, SEO Fits the Landscape

Most brands tend to make one of two mistakes: either they ignore SEO or they focus completely on inbound marketing. This is easy to understand, since most marketing agencies push their own products. If they are SEO-centric, the marketing firm likely focuses on SEO. If not, they tend to ignore it or even downplay its importance.

Read More

Are You Ignoring a Giant SEO Ranking Factor?

by

Everyone has been scrambling to understand Google’s new algorithms, but it is quickly becoming clear that there is one ranking factor that many SEO experts are not utilizing: engagement.

What Is Engagement?

Most people immediately think of onsite engagement when they discuss the word, but overall web engagement is frequently ignored. In fact, many SEO experts focus exclusively on onsite engagement to the detriment of overall web engagement with sites and brands. For example, branded searches are often ignored in researching keywords, although they are frequently used by those searching for particular products. Overall engagement also includes time on site, browse rate, traffic referrals that you send out to the rest of the web, and non-link forms of amplification such as press releases and social media.

Read More

The Year in Review for Content Marketing

by

What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular … Read More

Why You Should Not Ignore Local SEO

by

When you think of search engine optimization or SEO, the chances are good that you think of a global effort to draw visitors to your website. While there is no doubt that general SEO is important, many businesses are ignoring targeted local SEO efforts to their peril. Local SEO is one of the most underutilized areas of marketing and can offer your business great benefits if you pay attention to the opportunities you have to expand your local market.

Why Do I Need Local SEO?

Companies ignore local SEO because they are still trapped in a mindset of global search based on search engines such as Google, Bing and Yahoo. In the past, all businesses were basically thrown in the same pot. If you wanted to reach shoppers, whether they were down the street or around the world, you used the same SEO techniques. Many businesses still operate this way, competing for keyword shares and trying to climb to the top of the search engine pages for various search strings.

Read More

Creating the Best Content For Your Website

by

Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be willing to give it to them.

This means that you need more than just good content. You need to constantly come up with fresh ways to present that content so that you retain your clients’ interest. Content updates and refreshes can be just as important and just as effective as writing new content, so it is important to set up a regular rotation for your content to keep it new and exciting.

Read More

How Important is Social Media To Your Website?

by

According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

Read More