SEO Internet Marketing

Can You Build Strong SEO Through Content Alone?

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You may have heard the age-old statement “Content Is King” thrown around in connection with SEO, but what does that really mean? Can you actually build organic search rankings through content alone? It is possible, but not easy. Instead of focusing your efforts solely on link building, relying on strong content that is deemed by Google to be rich and relevant may give you much better long-term results than link building alone.

What Is Good Content?

Good content is defined as content that Google finds relevant to actual user queries. If you think about that statement, you will see that there is inherently a great deal of work involved in creating good content. You must create content that:

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Geo-Targeting Local Landing Pages

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You may be confused by the terms “geo-targeting” and “local landing pages” but it is not hard to understand the basics with a bit of study. Once you learn what these terms mean, you can begin the job of ranking your local landing pages for geo-targeted terms that will result in real, live customers to your business!

What Is Geo-Targeting?

Geo-targeting is a term used when you focus on a geographically specific area that is pertinent to your product or brand. For example, when you travel around holding exhibitions in various locations, you might want to target specific cities with your brand information. You may also want a geo-targeting strategy for local businesses that do not serve customers worldwide.

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SEO Myths That Can Hurt Your Business

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In SEO as in other businesses, there is a great deal of misinformation floating around. Unfortunately, since SEO is primarily about information, bad “facts” can hurt your business by denying you the opportunity to increase your website traffic, conversion rates and ROI.

Here are some SEO myths that may cause you to take the wrong directions with your SEO efforts:

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Google’s New Panda Rollout Is Here

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“Panda” is the name given to the set of algorithms released by Google that are designed to filter poor content and penalize websites that do not follow Google’s guidelines. Now, the latest version of Panda began a “slow rollout” this week, according to Google sources, and is predicted to affect up to five percent of all search queries.

There are a few signals added to this new algorithm that theoretically will help small and middle-sized businesses rank higher on search engine results pages or SERPs. Here are a few pointers:

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Keyword Analysis: Are You Looking For Keywords In All The Wrong Places?

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If you are still performing keyword searches by going to Keyword Tool, typing in some words and creating a list of terms, you may find that you are missing several golden opportunities to improve your keyword analysis.

Part of the problem is that long-tail keywords rather than fathead keywords have gained ascendancy, so it is much harder to predict what searchers will type in. Fortunately, there are a number of ways to find good keywords that will increase organic traffic—if you know where to look.

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Don’t Become a Pigeon!

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When Google rolled out its latest algorithm change, this one known by the ironic name of “Pigeon,” local SEO and organic rankings were affected. How do your provide support and sound advice in the wake of Google’s changes?

What Happened With Pigeon?

Pigeon changed several things including the calculations for distance around a search. In most cases, Google reduced the default radius. That means that you may no longer appear to certain local searchers, and your ranking may be affected by the new radius as well.

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Do You Know How To Read Your Metrics?

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You may not want to take a course in statistics, but understanding how statistics work is critical when you are trying to analyze basic performance metrics. Interpreting the results of these metrics can be problematic if you do not understand how the metrics relate to the “big picture,” and statistics is a large part of … Read More

Writing Great Content Is Possible

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When you feel that you always have to come up with new, fresh content to keep your web rankings up, it can put a great deal of strain on you. Scaling, or the process of optimizing workflow, may include outsourcing content writing, but there is no reason you cannot write great content yourself when the need arises, even if you do not consider yourself an “author.”

Here are some tips to get you started generating great content that will enhance your SEO efforts.

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How Do You Do A Content Audit?

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A content audit is the process of analyzing content on a site to determine if it is the best possible use of resources and if the content is promoting the website and brand in the way it is intended to. It is important for you to have a content audit when you want to determine why your rankings are not where they should be. In most cases, changes to content will boost your rankings even if you do not do anything else to help them such as a PPC campaign.

Whether you do your own content audit or have a professional do one for you, it is important to follow a pattern that will allow you to document the changes that must be made. A good content audit will accomplish several purposes, including:

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What Is The Panda Algorithm Looking For?

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You have no doubt heard of Google’s “Panda Algorithm,” and you may have even heard that Panda looks for high-quality content, but what exactly is Panda looking for?

In order to answer this question, we first must understand what Panda measures. The content issues surrounding originality, quality and interactivity are more easily understood when we realize how Panda works.

Thick Content vs. Thin Content

Many websites have suffered because of simple lack of content. While there is no definitive rule on how long a page should be, most Page 1 ranking pages are between 1,500 and 2,000 words after HTML tags are removed. This may sound like a lot if you have only 200 words on your page, but you may be able to “cheat” a little by combining several smaller pages together into one larger page with tab navigation to make it easy to read.

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