It would be difficult to deny that social media has drastically changed the way we converse with another. While everyone else is talking on social media, one of the best ways business owners can keep track of all the engagements to better their business is through social listening.
We’ll talk about it in this issue.
You may be surprised to learn that there are some incredibly easy-to-understand SEO strategies that practically anyone can employ to boost their site’s ranking. We’ll share a few in this issue.
Just to make sure we’re all on the same page, here’s a quick refresher about Search Engine Optimization (SEO).
Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?
In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.
Last year, for the first time ever, the number of mobile-only adult Internet users topped the number of desktop-only Internet users. The importance of the smartphone and tablet cannot be ignored.
In this issue, we’ll talk about ways you can make sure your business is ready to handle the continuing growing influx of mobile customers.
The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.
Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.
The National Retail Federation is expecting more than $655 billion in holiday sales this season. That’s up more than 3% from last year.
In this issue, we’ll talk about how you can utilize and tweak your online marketing so that your business can get a slice of that pie.
In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.
It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.
A web presence is the most effective method of reaching and building targeted audiences. It’s also a fast way to nurse a negative impact on your business. In this article, we’ll focus on ways you can tell if your business’s site is outdated or dull.
Information That’s Outdated
Dated content can confuse and aggravate customers. It can also give new visitors to your site the impression that you’re no longer in business.
While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.
In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.
