As we surf the web, we love to take advantage of shortcuts. Hyperlinks – known simply as “links” these days – are the epitome of a shortcut.
In this article, we’ll talk about the importance of including hyperlinks on your business site and how doing so can improve your business’s online reputation.
If you’re running your business’s social media activity, chances are good that you already know there is a huge difference between doing that and sharing news from your personal accounts.
Whether you prefer Facebook, Instagram or Twitter – or all three – there are definitely things you should avoid while growing your online community. In this article, we’ll discuss a few.
With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.
Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.
In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:
Smart social media use can make a huge difference for small businesses at a significantly lower cost than traditional marketing. According to Social Media Examiner’s industry report, 92% of marketers working with small businesses said that social media is a crucial component of their marketing efforts.
As for the small businesses that are seeing a big ROI on their social media efforts, just what are they doing? The folks at SCORE, a nonprofit supported by the U.S. Small Business Administration, recently surveyed a host of small businesses to get a better understanding of their tactics. Below are a few highlights from SCORE’s findings.
Drawing customers to your business site is one thing. Getting them to check out with a completed purchase order is the overall goal. That’s why choosing the right shopping cart is so important. From providing online transaction management and saving customer information for repeat business, shopping carts play a crucial role in making your customers’ … Read More
In today’s world of marketing, email marketing is an essential component to just about any campaign. With that in mind, we’ll share in this article a few common mistakes that can quickly destroy any chance of getting the recipient to check out a business. Don’t overhype your subject line It’s fine to use the subject … Read More
For small businesses in just about any industry, the overriding goals are essentially the same: profitability, customer satisfaction and growth. One of the essentials required in meeting those goals is to have an effective online presence. While it can be easy to overlook, a business’s domain name can make all the difference in the world. … Read More
In a recent business2community article, editors shared web designs that have outgrown their “trend” status and appear to be around for the long haul. We’ll share a few of those here.
A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.
With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.
