Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.
With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.
If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.
In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.
We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.
We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.
Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.
We’ve written several blogs lately about the advantages of cloud computing for businesses. In this entry, we’ll offer a bit of advice on how to select the right cloud service partner for you and your business.
A recent survey tells us that about 72% of organizations in the U.S. have at least one of their applications hosted in the cloud. Other key findings from the survey indicate:
If you’re about to embark upon a rebranding campaign for your business, there’re several things you need to keep in mind concerning SEO (search engine optimization).
As long as you do a bit of research, this is not as intimidating as it may sound.
A survey carried out by The American Bar Association revealed that nearly 40% of solo practitioners do not have an attorney website. In this article, we’ll talk about why such sites are essential for attorneys.
The early days of the Internet were a mixed bag for businesses finding their way on the then new medium. All too often, negative experiences resulted from Internet consultants who seemed to be finding their way as well.
Thankfully, the combination of time and natural forces combined to weed out the pretenders from the contenders.
In a previous blog, we talked about Pay-Per-Click marketing, and the tremendous ways it can help build your business. In this article, we’ll dig a bit deeper to bring you some of the data you’ll want to pay attention to while carrying out a PPC campaign.
Just to refresh our memories, during a PPC marketing campaign, you pay only for each time your ad is clicked in a search engine phrase. To do this, you simply put a bid on ad placement that is based upon a keyword phrase.
In a previous blog entry, we talked about how Search Engine Optimization (SEO) can give small and medium sized business a serious competitive business edge.
In that article, we emphasized how finding your business’s site after entering specific search phrases provide you with an incredible opportunity to secure new leads.
