In our last blog, we shared overall marketing trends to keep an eye on in 2016. In this entry, we’ll hone our efforts to focus on the buying habits and trends of consumers with the help of research carried out by the good people at business2community.com.
Researchers looked at two populations for their study: 1,002 U.S. shoppers over the age of 18 and 1,005 U.S. over the age of 18 who’ve made an online purchase within the past 6 months.
Among the few absolute truths in this world is this nugget: technology will never sit still. That being said, let’s take a look at online marketing trends to keep an eye on for the rest of 2016.
Essentially mobile optimization is making sure that visitors using mobile devices can navigate your site effectively. Landing pages with a font that makes you squint does not make for a good experience.
As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.
A common request from our clients are WordPress plugin suggestions so that they have the right set of tools to take their businesses to the next level. In this article, we’ll focus on some of the more essential plugins.
There are currently about 40,000 plugins for WordPress available for download. Here’s a selection of free and premium must-have plugins that can seriously jumpstart your business website.
There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.
No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.
You don’t have to be a programmer to understand the benefits PHP programming can bring to a business. In this article, we’ll tell you why.
Originally called Personal Home Page, PHP was developed a series of codes to track visitors on a particular site. Since then, it has grown to be the most popular “interpreter” on most operating systems and platforms in the world.
One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.
When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.
Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.
Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.
When it comes to building your business’s website, you’d be hard-pressed to find a better content management system than WordPress. With more than 25 percent of the world’s websites based upon the WordPress platform, it is purposefully designed so that your web editing and publishing experience is as easy, efficient and effective as possible.
Put simply, WordPress is a content management system (CMS) that makes it easier for you to update and maintain your business’s site without having to go deep into the woods with HTML coding.
A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.
Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.
