Caldiatech Archives - Page 16 of 25

The Year in Review for Content Marketing

January 3, 2020December 30, 2014 by Caldiatech

What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular … Read More

A Look Back At The Year With SharePoint

January 3, 2020December 23, 2014 by Caldiatech

In a recent review of a year with SharePoint, CMS Wire offered the analogy of the program being like Rocky Balboa: easy to dismiss but hard to keep down. The developments in SharePoint’s technology will keep it going strong throughout 2015 for businesses of all sizes.

For the coming year, it is important to think about the various SharePoint programs and utilities that are being developed and determine how they may be able to help your business in 2015. Here is a brief look at some of the upcoming developments or questions surrounding SharePoint in the New Year:

Why You Should Not Ignore Local SEO

January 3, 2020December 16, 2014 by Caldiatech

When you think of search engine optimization or SEO, the chances are good that you think of a global effort to draw visitors to your website. While there is no doubt that general SEO is important, many businesses are ignoring targeted local SEO efforts to their peril. Local SEO is one of the most underutilized areas of marketing and can offer your business great benefits if you pay attention to the opportunities you have to expand your local market.

Why Do I Need Local SEO?

Companies ignore local SEO because they are still trapped in a mindset of global search based on search engines such as Google, Bing and Yahoo. In the past, all businesses were basically thrown in the same pot. If you wanted to reach shoppers, whether they were down the street or around the world, you used the same SEO techniques. Many businesses still operate this way, competing for keyword shares and trying to climb to the top of the search engine pages for various search strings.

Using InfoPath With SharePoint

January 3, 2020December 9, 2014 by Caldiatech

Collaborating with SharePoint is easy, but sometimes the variety of programs you find that are compatible with this platform can be confusing. One such program is InfoPath, a customized XML viewer that Microsoft has stopped working on but will continue to support until 2023. However, even when InfoPath is dropped from Microsoft support, the code generated will still be usable, so it will pay to continue to use it for some time to come.

Creating Forms With InfoPath

As a good XLM viewer, one of the things that InfoPath does well is create forms. As a benefit to any company, creating your own forms stands out among the top 10 reasons to invest time in a program. Rather than spend many hours editing existing forms, possibly to find that you still do not have an idea form that works, you can create one in minutes with InfoPath. Once you have created the form, you can publish it in SharePoint so your entire organization can use it. You can also set up a series of validation and action rules to control how your forms behave when used by your employees.

Creating the Best Content For Your Website

January 3, 2020December 4, 2014 by Caldiatech

Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be willing to give it to them.

This means that you need more than just good content. You need to constantly come up with fresh ways to present that content so that you retain your clients’ interest. Content updates and refreshes can be just as important and just as effective as writing new content, so it is important to set up a regular rotation for your content to keep it new and exciting.

Apps Make SharePoint Even More Versatile

January 3, 2020December 2, 2014 by Caldiatech

SharePoint is one of the most versatile of all platforms, and the ability to add apps makes it even more useful for a wide variety of applications. There are SharePoint apps that work with all types of Microsoft Office programs, including:

How Important is Social Media To Your Website?

January 3, 2020November 25, 2014 by Caldiatech

According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

Collaborating via SharePoint

January 3, 2020November 20, 2014 by Caldiatech

One of the best features of SharePoint is the program’s ability to allow users to collaborate in a variety of settings. With real-time chat, message-board capability and content sharing options, you can keep everyone in your organization on the same page.

SharePoint—Sharing Content Responsibly

One of the biggest problems that managers and owners of companies face is how to allow employees access to the information they need to do their jobs effectively without allowing them unlimited access to sensitive data. With SharePoint, those problems are solved. You can allow your employees to access content responsibly without the danger of them seeing proprietary or sensitive information that they may not be authorized to see.

Can You Build Strong SEO Through Content Alone?

January 3, 2020November 13, 2014 by Caldiatech

You may have heard the age-old statement “Content Is King” thrown around in connection with SEO, but what does that really mean? Can you actually build organic search rankings through content alone? It is possible, but not easy. Instead of focusing your efforts solely on link building, relying on strong content that is deemed by Google to be rich and relevant may give you much better long-term results than link building alone.

What Is Good Content?

Good content is defined as content that Google finds relevant to actual user queries. If you think about that statement, you will see that there is inherently a great deal of work involved in creating good content. You must create content that:

How Yammer Makes SharePoint Better

January 3, 2020November 11, 2014 by Caldiatech

When you think of SharePoint, you may think only of management of content such as files and documents. This is understandable, because SharePoint does content management better than almost anyone else! The platform allows everyone in your company to have access to everything they need to do their work effectively and efficiently. This alone is enough to convince many companies that they want the benefits SharePoint brings.

However, there is another aspect of SharePoint that may be underutilized if you are not aware of its power. This is the social aspect of the platform known as Yammer. This chat module allows real-time interaction between everyone in your organization and even between outside consultants and experts. You can connect with anyone across the globe easily and quickly get the answers you need to make good decisions.