Has your business had an SEO checkup recently? If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness. The difference in your website traffic after a few changes to your SEO strategy could be astounding!
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Moving to Video-Based Social Media Content
A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception. A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal. What this means for small businesses is a change in handling social-media-driven advertising.
How Social Media Use Gives Your Website Power
Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page. On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance. How can you make an informed decision as to what social media to use, how often to use it, and what to do with it? Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.
What is PPC?
If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing. If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts. Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!
How Online Advertising Impacts Your Business
If you are a small business owner, you already know that advertising can quickly take up a significant portion of your budget. However, you may not know that there are ways to ensure that your advertising investments pay off in real returns through the use of online resources. When it comes to advertising in today’s … Read More
How to Grow Your Business Quickly With Online Strategies
Most new business owners have a strong interest in quickly building their businesses. Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so. The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising. The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.
Caldiatech Adds Proceso App to Lineup
Caldiatech is excited to announce that we have added the Proceso app to our lineup of high-quality digital tools. This app is designed for O365 and Teams and provides support for business productivity platforms.
How important are productivity platforms for today’s businesses? The answer may surprise you. Of all the technology items you spend your budget on, a productivity platform may give you the largest return on investment–and many businesses do not even utilize these key tools!
Powering Through COVID With The Right Workplace Software
There is no doubt that COVID has changed the way we all see the world, and particularly how we go about work. With thousands of people still working from home due to shutdowns or quarantines, we have to think outside the box when it comes to managing our workload. With the help of Caldiatech, you can design the right programs and platforms for your business and keep up with the competition, no matter where your employees are!
A Look Ahead to 2022 and Your SEO Plan
Happy New Year! As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.” Between the pandemic, lockdowns, … Read More
New SEO Strategies for the New Year
The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.