A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.
The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.
In early October, Google officials confirmed they were discontinuing the consumer version of Google+. If all goes according to plan, the phase-out should be complete by August of this year. Keep in mind that the corporate version of Google+ will still be available.
With the sun setting of Google+, though, is a renewed emphasis on Google My Business (GMB).
With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.
In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.
The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.
In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.
There’s been a “sharp increase in hackers and adversaries targeting small businesses.” That’s a quote in Inc.magazine from a representative of the U.S. Department of Commerce’s National Institute of Standards and Technology. Why do hackers target small businesses? Because they feel that the “little guy” probably doesn’t take cybersecurity seriously. In this issue, the Boise … Read More
For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.
The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?
In early June, Google announced new ways you can use Google Posts to tell potential customers about offerings at your business. We’ll talk about it in this issue.
Making their debut in January 2016 for the initial exclusive use of U.S. presidential candidates, Google Posts became available to business owners in March of that year. Essentially, Google Posts allows you to create content about your business in card format that appears high in Google search results for your product or business name.
The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.
It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.
But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.
If your site is not mobile friendly, you had better make plans to fix that, and you’d better do it quick. Act as if the success of your business depends upon going mobile-friendly since it actually does.
That’s because Google is on the verge of flipping the script in terms of website indexing. Rather than indexing desktop versions of sites, Google is about to go with mobile-first indexing.
