Social media is a great way to quietly rebuild your entire brand without making a big fanfare about it. In some cases, this is exactly what you want. Have you launched a new website? Do you have a new line of products that you hope will remake your entire business outlook? Of course you want … Read More
Google’s Matt Cutts has become the face of the giant company’s SEO marketing strategies. When you get to be as big as Cutts, it is only natural that people will begin to poke fun! A new video makes light of some of the Cutts mannerisms that have become familiar to viewers of his ubiquitous tutorial … Read More
Google has made rather dire predictions about how mobile search volume could actually exceed desktop search volume by the end of the year. However, even if you are not completely up on your mobile game, you should not panic. There are simple and easy ways to revise your marketing strategy that will give you better … Read More
Building great content is not just a matter of putting words on a page. Really good content has a purpose and supports the overall goals of the company, but creating it is very difficult. Fortunately, there are some tried-and-true principles that will help create great content for those who are trying to drive traffic to … Read More
Of course, there is really no such thing as a “perfect” marketing strategy. In fact, it is even impossible to set up a marketing strategy that will work well for every type of business because companies have such varied needs. However, by following some basic rules, you can have the very best marketing strategy for … Read More
SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More
The recent announcement by Matt Cutts that guest blogging is “dead” for SEO purposes set off a firestorm of tweets, shares and comments about the topic. Business owners and SEO experts alike were worried, believing that Google was targeting a favorite way of building links. However, there is no reason to be worried if you … Read More
Many Facebook page owners woke up recently to an upsetting fact: their Total Reach had dropped suddenly. For pages that rely on organic reach to maximize their ad budgets, like many small businesses do, this was very bad news indeed. However, it does not have to be bad news at all if you know how … Read More
Google’s Matt Cutts was recently interviewed and confirmed that Google crawls Facebook and Twitter results just as it does other pages. The search engine giant uses the same rules for crawling and indexing these results as for other pages, according to Cutts. No Special Treatment However, what Google does not do is include the number … Read More
Does your law firm or company sponsor charitable efforts, a local sports team or some other group? If so, you may be missing out on a huge marketing opportunity if you do not share this information with others. People like to do business with someone who supports the same things they support, so sharing your … Read More
